“If civilization is to survive, we must cultivate the science of human relationships—the ability of all peoples, of all kinds, to live together, in the same world at peace.“ (Franklin D. Roosevelt 32nd President of the U.S.)
Planet Earth’s colorful nature communicates the beauty of our world—and the fact that it is home to a diverse human race that has a responsibility to ensure we find ways to foster peace and understanding among all people.
Our Brand
The center’s brand communicates a desire to bring alignment, peace, and balance through knowledge and collaboration worldwide
The branding of the Center for Global Alchemy & Cross-Cultural Leadership uses a familiar symbol to communicate the complexity of bringing together multiple perspectives and concepts to produce lasting change—that is, a transmutation—in the global community.
Alchemy was a predecessor of modern day chemistry and physics, which help explain the dynamics and inner workings of our physical world. However, the concept of global alchemy seeks to establish that peace can be achieved through effective communication, the sharing of knowledge and experiences, and ultimately having a willingness to appreciate what makes people from other cultures unique and different.
Our brand uses the familiar symbology of alchemy to create a visual anchor others will follow and support.
Parts of our Brand
Horizontal Logos
Standard Horizontal Logo
This is our standard color logo in a horizontal layout, which would be applied to any light-colored or white background media.
Subdued Horizontal Logo
This is our subdued color logo in a horizontal layout, which would be applied to any dark-colored background media.
Vertical Logos
Standard Vertical Logo
Our secondary color logo has a vertical or stacked layout, which can be applied to any light-colored or white background media.
Subdued Vertical Logo
This is our secondary logo in subdued colors featuring a vertical layout, which would be applied to any dark-colored background media.
Icon-Based Logos
Brand Icon
This is our full-color icon, which is based on the sacred geometry pattern of the “transmutation circle” used by alchemists to depict the process of transmutation—that is, causing one element to change into another element or the evolution or process of changing.
Badge Icon
In some media, including stickers, glassware, and promotional items, the use of the icon with the name of the center and its web address is placed around the circumference using a black band and white letters.
Our mission is to foster effective cross-cultural communication that leads to connecting, engaging, and producing mutually beneficial opportunities. If you have any questions about any of our programs or research, please contact us by clicking on the button below.